BJJ News — promotion

Craig Jones had a problem: running a jiu-jitsu promotion is hard. You need consistent athlete availability.

Murilo Bustamante put on a coral belt on August 3rd, 2026, and that sentence carries more weight than most people who don't train will ever understand. Coral belt—8th-degree black—isn't a promotion you campaign for or market yourself into.

You drive four hours. Your bracket started with twelve registered competitors.

Here's the thing about Real Arena Fighting's expansion strategy: they've figured out how to build a combat sports promotion on every continent except the one where wrestlers congregate. RAF has events in Japan, Brazil, Singapore, London, the Philippines, and now — finally, finally — Las Vegas in Oct

Grappling has never had more talent. It's also never been this hard to explain to your non-training friends why they should care.

Maynard James Keenan receives his Purple Belt in Brazilian Jiu Jitsu Keenan is known as the lead singer of the multi-platinum rock bands Tool and A Perfect Circle. He has released four studio albums with Tool, and...