BJJ News — paddy-pimblett

When this went down recently—back on May 13th—it seemed like the kind of gym story that would die the moment the session ended. British TikToker Dean Alex showed up to Next Generation MMA in Liverpool to spar Paddy Pimblett.

When UFC 329 added Paddy Pimblett vs Benoit Saint-Denis at lightweight, it completed what quietly became the most BJJ-coded pay-per-view the company had built in years. Pimblett had been teasing the booking for weeks.

When Dana White confirmed McGregor vs. Holloway 2 for UFC 329 on July 11 at the T-Mobile Arena in Las Vegas during International Fight Week, the MMA world did what it always does when McGregor's name gets attached to anything real.

At some point between throwing up at the window and getting back on the mat, Dean Alex — British TikToker, chaos content merchant, bearer of the catchphrase "do you not know who I am, kid?" — appears to have had an actual realization. He didn't know who he was dealing with.

"Do you not know who I am, kid?" is Dean Alex's catchphrase. His content franchise.