BJJ News — marketing

The website went up sometime last week. Under "About Our Academy" — maybe in the banner, floating over a photo of a crowded mat — there are now four words that weren't there before: Official Training Home.

Grappling has never had more talent. It's also never been this hard to explain to your non-training friends why they should care.

BJJ's biggest promotions have the rosters, the production budgets, and the exclusive contracts. What they don't have is a single answer for why a non-fan should care about any of it.