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BJJ News — gym culture

Half The Community Just Realized Their Gym Is Running The Lloyd Irvin Sales Playbook — No Pricing, No Schedule, No Way Out

Half The Community Just Realized Their Gym Is Running The Lloyd Irvin Sales Playbook — No Pricing, No Schedule, No Way Out

Jun 17, 2026 · community, contracts
You walk into the gym. The website didn't tell you the price.
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American Black Belt Flies to Tbilisi For 'Real' BJJ Training — Both Gyms He Visits Are Watching the Same Lachlan Giles Tutorial His Academy Uses

American Black Belt Flies to Tbilisi For 'Real' BJJ Training — Both Gyms He Visits Are Watching the Same Lachlan Giles Tutorial His Academy Uses

Jun 16, 2026 · georgia, globalization
The laptop is propped against the mirror. Someone queued up a Lachlan Giles tutorial — the half guard anthology, volume four by the look of it.
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Black Belt Calls Gym-Branded Gi Mandates 'Outdated And Unamerican' — Names New York Academy That Forces Members To Wear Blue Gis On Saturdays And Buy Their Own Brand

Black Belt Calls Gym-Branded Gi Mandates 'Outdated And Unamerican' — Names New York Academy That Forces Members To Wear Blue Gis On Saturdays And Buy Their Own Brand

Jun 16, 2026 · athlete-news, etiquette
Some gyms make you wear blue on Saturdays. A New York gym (the source didn't name it) enforces this, per a BJJDoc report.
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The Lloyd Irvin Sales Blueprint Is Still Running in American BJJ Gyms — 14 Years After His Team's Sexual Assault Scandal, His Tactics Live On

The Lloyd Irvin Sales Blueprint Is Still Running in American BJJ Gyms — 14 Years After His Team's Sexual Assault Scandal, His Tactics Live On

Jun 16, 2026 · bjj-accountability, community
Go to lloydirvin.clickfunnels.com right now. A sales program for martial arts gym owners is still active.
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Felipe Costa Boils 'How To Get Good At BJJ' Down To One Rule: First In — Roll Until The Lights Go Off

Felipe Costa Boils 'How To Get Good At BJJ' Down To One Rule: First In — Roll Until The Lights Go Off

Jun 16, 2026 · blue-belt-syndrome, felipe-costa
That's the whole formula. Felipe Costa, the guy who won an IBJJF World Championship at black belt without ever winning gold at any lower belt, was asked how to get good at BJJ.
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Tom DeBlass Said 'Don't Be That Guy' About Messaging Women — His Actual Argument Was About Consistency, Not Silence

Tom DeBlass Said 'Don't Be That Guy' About Messaging Women — His Actual Argument Was About Consistency, Not Silence

Jun 16, 2026 · community, gym-culture
Tom DeBlass posted an Instagram Reel about messaging women after class, and it did what these videos always do: split the room. Half the BJJ community nodded along, half felt defensive, and almost everyone missed what he was actually arguing.
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BJJ Coach André Seabra Publicly Demoted A Brown Belt Back To Blue On Camera For 'Disobeying His Mother' — Community Splits On Whether Belts Reflect Skill Or Behavior

BJJ Coach André Seabra Publicly Demoted A Brown Belt Back To Blue On Camera For 'Disobeying His Mother' — Community Splits On Whether Belts Reflect Skill Or Behavior

Jun 16, 2026 · andre-seabra, belt-demotion
André Seabra hit the record button before he hit the belt. The Brazilian coach who runs Instituto Fazendo a Diferença no Jiu-Jitsu posted a video on April 14 in which he removed the brown belt from his student Igor, who he called his 'champion' on camera, and replaced it with a blue in front of the
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Two UFC Champions Publish 'How To Spot A Good BJJ Gym' Checklists On The Same Day — The Floor Is Apparently So Low, This Passes For Insight In 2026

Two UFC Champions Publish 'How To Spot A Good BJJ Gym' Checklists On The Same Day — The Floor Is Apparently So Low, This Passes For Insight In 2026

Jun 16, 2026 · bjj-gyms, community
On April 17, 2026, Matt Serra — UFC 69 veteran, Renzo Gracie black belt, and owner of Serra BJJ in Huntington, New York — posted a checklist to Instagram titled "How To Spot A Good BJJ Gym." Does the head coach actually roll with students? How are newer students treated when they show up?
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