BJJ News — sports-business

When a major grappling organization gets on the mic six days before its flagship event and boasts about selling exactly four tickets per day, you know the conversation has shifted from "come watch this" to "please, anyone, come watch this." ADCC's recent announcement: they're "exactly on track" with

Fight 2 Win pulled off something that would have sounded absurd a decade ago: it brought professional submission grappling back to Brazil as a foreign import. Not as an innovation from the birthplace of jiu-jitsu, but as a product manufactured in North America and re-exported to its source.