BJJ News — industry

Rorion Gracie Created The UFC As A Jiu-Jitsu Infomercial, Sold It For $1M — It's Now Worth $12 Billion

Rorion Gracie Created The UFC As A Jiu-Jitsu Infomercial, Sold It For $1M — It's Now Worth $12 Billion

That's what Rorion Gracie walked away from. Robert Drysdale laid it out on the Jiu-Jitsu Revolution podcasthttps://bjjdoc.com/2026/04/12/adcc-veteran-questions-if-gracies-ever-believed-in-mma-as-a-sport-they-sold-ufc-the-first-chance-they-got/ last week, and the numbers are the kind that keep you aw
Read more →
Eddie Bravo Is Wondering If EBI Is Even Worth Doing Anymore. The UFC, Which Copied His Ruleset, Is Busy Cutting His Budget.

Eddie Bravo Is Wondering If EBI Is Even Worth Doing Anymore. The UFC, Which Copied His Ruleset, Is Busy Cutting His Budget.

Eddie Bravo sat down with Jake Shields this week at the 10th Planet headquarters in downtown Los Angeles, rolled for a bit, and then said the quiet part out loud. Not because it stopped working.
Read more →
GrappleDB Counted Every BJJ Instructional Ever Made. The Numbers Are Brutal.

GrappleDB Counted Every BJJ Instructional Ever Made. The Numbers Are Brutal.

GrappleDB just did something nobody in the instructional market wanted: they counted. The database — 3,393 titles, 1,228 instructors, 5,800 hours of footage — tells a story that starts as a gold rush and ends as a clearance rack.
Read more →