Rorion Gracie Created The UFC As A Jiu-Jitsu Infomercial, Sold It For $1M — It's Now Worth $12 Billion
That's what Rorion Gracie walked away from. Robert Drysdale laid it out on the Jiu-Jitsu Revolution podcasthttps://bjjdoc.com/2026/04/12/adcc-veteran-questions-if-gracies-ever-believed-in-mma-as-a-sport-they-sold-ufc-the-first-chance-they-got/ last week, and the numbers are the kind that keep you aw
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