BJJ News — grappling-business

FloGrappling GM: CJI Was 'A Hugely Painful Time' — And the Pay Ratchet It Set Has Permanently Changed Grappling Economics

FloGrappling GM: CJI Was 'A Hugely Painful Time' — And the Pay Ratchet It Set Has Permanently Changed Grappling Economics

When Ben Kovacs, FloGrappling's general manager and founder of the Guardian Jiu-Jitsu Foundation, sat down on the Jits and Giggles podcast, he didn't mince words. The 2024 Craig Jones Invitational was "a hugely painful time." Not just for Craig.
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ADCC's Answer to 63% Empty Seats Is a 2019 Rematch — Gordon Ryan Already Calling It a Consolation Prize

ADCC's Answer to 63% Empty Seats Is a 2019 Rematch — Gordon Ryan Already Calling It a Consolation Prize

Sixty-three percent of the seats in Tauron Arena are currently empty. That's the actual math.
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UFC BJJ Is Moving Behind the Paramount+ Paywall — The Free YouTube Era That Fixed the Product Ends Just as People Started Watching

UFC BJJ Is Moving Behind the Paramount+ Paywall — The Free YouTube Era That Fixed the Product Ends Just as People Started Watching

Here's the timeline of UFC BJJ getting its act together, in case you want to know exactly how long the window was. UFC BJJ launched in June 2025 with all the subtlety of a Dana White press conference — big promises, questionable matchmaking, and viewership numbers that made Craig Jones pull up his s
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Eddie Bravo Is Wondering If EBI Is Even Worth Doing Anymore. The UFC, Which Copied His Ruleset, Is Busy Cutting His Budget.

Eddie Bravo Is Wondering If EBI Is Even Worth Doing Anymore. The UFC, Which Copied His Ruleset, Is Busy Cutting His Budget.

Eddie Bravo sat down with Jake Shields this week at the 10th Planet headquarters in downtown Los Angeles, rolled for a bit, and then said the quiet part out loud. Not because it stopped working.
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CJI Now Exists Outside Every Structure in Grappling. The Community Has Seen This Before.

CJI Now Exists Outside Every Structure in Grappling. The Community Has Seen This Before.

Here's the math on the Craig Jones Invitational. CJI 1, August 2024: two million in prizes, free YouTube stream, over 100,000 concurrent viewershttps://en.wikipedia.org/wiki/CraigJonesInvitational, half a million raised for charity.
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